Pandora Wants To Build The Podcast Genome Project And Help Shows Monetize
Pandora launched its Apple Music competitor last spring after acquiring Rdio, and now it sounds like building a massive podcast catalog is next on its radar. In an interview with Variety, Pandora Internet Radio CEO Roger Lynch says he wants to build the “podcast genome project” and help podcasters monetize shows more easily. Branching out from strictly streaming music to also streaming shows should help make Pandora further evolve into a more modern entertainment platform....