Opinion Could There Be Method In Apple S Apparent Madness In Removing Freebies
I was extremely surprised when Apple made the decision to drop its Single of the Week, after doing the same thing with its 12 Days of Christmas promo. As I wrote then, the free single seemed a win-win-win: consumers got free music, lesser-known artists got exposure, Apple got the goodwill that stems from giving away free stuff. But thinking more about it, perhaps there is method in Apple’s madness after all....