Pandora S Sponsored Listening Rewards Ad Interactions With Commercial Free Playback
After a pilot of its new “Sponsored Listening” advertisements last year, streaming music service Pandora Radio announced today that it’s rolling out the feature to all advertisers and listeners in its mobile apps. The feature rewards users with an hour of ad-free, uninterrupted listening as long as they first interact with an ad for at least 15 seconds. Pandora says listeners and advertisers responded positively to the pilot program with a 12 percent increase in brand awareness and a 30 percent increase in purchase intent, so now the company is rolling out the feature as a core part of its advertising efforts and to all of its approximately 80 million users....